Unreal Engine is a widely-used game engine developed by Epic Games. It provides a suite of tools for creating interactive 3D and 2D experiences, including video games, architectural visualizations, virtual reality (VR) simulations and more. Unreal Engine 5, the latest incarnation of the software, launched in April 2022, representing a trailblazing moment in the Gaming industry as creators benefitted from a tremendous step forward in terms of creative freedom, visual fidelity and development flexibility. In the game development industry, Unreal Engine has a market share of 16.56%, an ever-growing figure.

The quality of the interactive 3D experiences on Unreal Engine is such that it has managed to find a home in the CRE industry. With its advanced capabilities and unparalleled versatility, Unreal Engine is revolutionising how commercial real estate professionals showcase properties, train personnel, collaborate on designs and market their services. Let’s delve deeper into how Unreal Engine is reshaping the landscape of commercial real estate.

Enhanced marketing materials

Unreal Engine empowers professionals to create compelling marketing materials that captivate and inspire. Whether promotional videos, interactive presentations, or immersive experiences, real estate professionals can utilise Unreal Engine to differentiate their properties in a crowded market and attract potential clients. Gone are the days of static images and floor plans, potential clients can now explore every corner of a property in stunning detail. From the lobby to the boardroom, users can navigate through spaces as if they were physically there, gaining a comprehensive understanding of layout, design and ambience. This level of immersion not only enhances the client experience but also enables remote viewing. This has been taken on by the luxury residential market, with examples being Serenia Living (Dubai), Kō’ula at ward village (Honolulu) and Kensington Residences (London).