James Fenner is founder and MD of Silk Road (www.wearesilkroad.com) and Co-Founder of Optim. He set up Silk Road four years ago to shake up the property marketing landscape. Previously James’s only property experience was running the marketing for the highly successful Fitzroy Place scheme. In the 15 years prior he worked with brands such as: Coca-Cola, Levi’s, Citibank, Schweppes, Southern Comfort, Habitat, Audi, Volkswagen, Rio Tinto and Unilever. He brings knowledge of how other sectors work to property, endeavouring to haul it into the 21st century.