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UNCORKED

Dead and Bury’d

by | Oct 23, 2019

Alternative assets

Dead and Bury’d

by | Oct 23, 2019

So after death throes worthy of a B movie murder scene and with a Parliamentary Committee picking over the bones and extracting embarrassing platitudes from EFL and FA executives, it looks like Bury FC are finally gone – kicked into hell by a succession of shady and inadequate owners and a book full of inadequate rules and regulations.

What can be gathered from snippets of information and from news reports of unlikely white knights, dropping out as they realise the extent of the financial debris cluttering the club, is that nothing can be gathered.

Bury have been stripped bare and left for dead. There is virtually nothing remaining. The stadium has been mortgaged to the hilt and eye-watering fee payments made to shady, off-shore companies using the club’s precious monies; even the car park has been sold. Opening the cupboards at Gigg Lane reveals a plethora of skeletons.

What has happened to Bury has led to a crescendo of angry fans turning on their owners, to a stream of pundits and journalists turning on the EFL and EFL clubs for approving the system of rules and regulations which failed to protect Bury, nearly failed to protect Bolton and Blackpool and may yet turn out to have failed to protect other vulnerable clubs like Oldham or Notts County.

Now don’t get me wrong, I have great sympathy for Bury fans. They are the innocent ones. At least they are alive and kicking and will fight back, survive and prosper again, as Maidstone United fans eventually did after our own liquidation event in 1992. 

However I have no sympathy and still less understanding for all the one-tracked, crocodile weepies who complain that all would be right if only the Premier League gave lower league clubs more money. This is just nonsense. The only winners would be players whose salaries would inflate to absorb the additional funds. Do you really think club owners would do anything else with the cash – other than possibly pocket it?

The solutions to helping the fans of League 1 and 2 and National League clubs to avoid the fall-out from financial collapses shouldn’t have to depend on hand-outs from the Premier League, who already contribute vast sums to grassroots football and to lower league pro football. They require new administration by an independent body, not beholden to club owners’ self-interest, and missioned to develop and protect the game as a whole.

To do this they need to have regard for the unique depth of pro football in England with its 115 pro clubs and be prepared to consider creative ways of making it more efficient, sustainable, responsible, appropriate for today’s world and safer for supporters, for many of whom their football club is not just a big part of their life, it is their life.

They should consider, for example, making two regional divisions out of League 2 and National League, saving the hugely expensive and polluting journeys undertaken by clubs, extreme examples of which would include Dover travelling 400 miles to Barrow to play in front of barely one thousand fans.

They should toughen up rules on fit and proper owners – this is a no-brainer and one can only wonder why it has taken the Bury debacle for it to be so high on everybody’s agenda now. How about zero tolerance for any previous convictions or bankruptcies whatsoever? 

They should level up competition and reduce pressure on owners to spend more money on player salaries than their clubs can afford by setting division-wide salary caps and policing them rigorously.

There should be tough, pre-season budgeting rules limiting what clubs can spend to what income is verifiably due or guaranteed in advance by owners. Talk to the French Rugby Federation for goodness sake, who administer similar rules in their top two divisions and make them work.

Then they should grab the low-hanging fruit. By allowing 3G pitches in League 1 and 2 they will open the door to clubs adding some £300-500k per annum to their net revenues. This is life-changing. This could prevent a second Bury.

We all know these new 3G pitches are used in international competition and are of the highest quality. They are completely safe. The only difference is the bounce and roll is slightly different but then so is it on many bog-like League 2 pitches. Ask any fan of the National League clubs using 3G pitches: Sutton Utd, Bromley, Harrogate and our club Maidstone, whether they enjoy watching football on 3G pitches and you will receive a huge thumbs up. These clubs have enjoyed great success and prosperity using 3G pitches.

So now a new and progressive independent regulator should boot into touch the conservatism and prejudice of some clubs and other administrators and open the door to 3G pitches in EFL. Otherwise it’s pure hypocrisy, crocodile tears and ultimately, a further kick in the nuts for the fans.

About Oliver Ash

About Oliver Ash

Oliver Ash is a Commercial Property Developer and Investor, based in Paris since 1983, Director of Brive Rugby Club and Maidstone United FC.

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