“A new magazine? Are you stark-raving mad?”
That was the response of most of my “commercial” mates when I launched The Property Chronicle seven years ago. In some ways they were right; publishing is a tough old business and the traditional subs/advertising model is smashed. The Chronicle is never likely to be the Proprietor’s route to a private jet or fancy yacht, but – without sounding too pretentious or self-important – it really is an absolute privilege to curate something that so many seem to like.
Thanks to a mixture of luck, patience from my team, amazing contributors and illustrators, and supportive commercial partners, The Chronicle seems to have established a position for itself, with a digital global readership of over 36,000. Most of these readers – more than 65% – are fairly senior, capital-deploying types; there is no getting away from the fact that most of The Chronicle’s commentators, analysts, fund managers, economists and heads of research are “of a certain age.” Their views, analysis and forecasts are bound to be influenced to some extent by where they are in their lives and careers, perhaps even their own private balance sheets. I suppose you could call it unintended generational-bias.
Therefore, we thought the time might be right for a new magazine, one that could be the voice of the next generation of thought leaders. Enter The Green Chronicle!
The Green Chronicle will feature contributors under the age of 35, who will write about what they consider important to their generation, how they see the wider world of real estate, and where their priorities lie. The best part is that these views and opinions will – and should – often challenge the perspective of The Property Chronicle.
Green Chronicle will be a free, quarterly and digital publication, distributed to our 36,000+ readers, as well as a new audience of faculties, students and alumni of Universities across the UK and USA, with plans to expand into Asia. Additionally, The Property Chronicle Weekly will now carry a Green Chronicle section.
From everyone at The Property Chronicle, we sincerely hope you enjoy it. It may well be the commercial know-it-alls do truly know it all, but we are willing to bet differently.
