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UNCORKED

One for sorrow

by | Mar 16, 2022

Investor’s Notebook

One for sorrow

by | Mar 16, 2022

I can’t help thinking that Amanda Staveley and her consortium have bought the wrong football club. Had they waited just five months they could have had Chelsea FC rather than Newcastle United. A mooted £3bn price tag may be 10 times the price paid for the Magpies, but still well within the means of Saudi Arabia’s state investment fund. Is a switch out of the question?

At the moment we are dealing in rumour and counter-rumour about the state of Roman Abramovich’s sale of Chelsea. Could it happen quickly or will this be a process with a conventional timetable that runs to months? Could possible government sanctions on the Russian owner yet complicate the equation? And what to make of the valuations bandied around in the media?

As to price, it’s reported that Abramovich is not going to call in his £1.5bn loan to the club. But does this mean he intends to write it off or leave it as a debt for any new owner to shoulder? In short, does a suggested £3bn price tag encompass everything or does it mean that the enterprise value the Russian is placing on Chelsea totals £4.5bn? That’s a huge rounding factor.

And if you fancied spending such sums on a trophy asset in SW6, you’d surely want a stadium to match. The Daily Telegraph last week reported that the costs of the plans to rebuild Stamford Bridge to a 60,000 capacity have ballooned to £2.2bn. Abramovich, you may remember, allowed planning permission – years in the making – to lapse in 2020 after the failure to renew his UK visa. 

Either the sums being mentioned are fanciful or Abramovich’s advisors are going to have to look beyond individual billionaires in search of a preferred bidder. When we are told that they will avoid parties likely to prove controversial, I read this as shorthand for them not wanting to get bogged down in Premier League approval processes in the rush to get a deal concluded quickly.

Which is where the Saudi Public Investment Fund could yet come in. Amanda Staveley told an FT conference last week that they had been given the chance to look at Chelsea in the past. But no doubt they would have taken a very different view of their ability to get a deal done then – whenever that was – than they would do now that a sale process has been confirmed publicly. And it would be hard for the authorities to block the PIF when they have only just deemed them to be fit and proper owners. 

“We had the opportunity to look at Chelsea – a wonderful club – but there was only one club for us and there will only be one club for us.” –Amanda Staveley

The Saudis could yet jettison Newcastle in pursuit of the bigger prize. Perhaps their consortium would split, leaving Staveley up north and the big money down south. Maybe they could effectively gift the club to the people of Newcastle, creating the highest profile community club yet.

Why might they even contemplate crystallising an immediate multi-million pound loss? Simply because of the lure of London and the global glamour of the Chelsea name. And how would the Saudis feel if Qatar decided to mirror its ownership of Paris Saint-Germain by adding Chelsea FC to its sporting stable? Controversial owners maybe, but hard to rule them out when they are hosting FIFA’s World Cup.

Through the looking glass

Do you really know who owns the club you support or who funds the event you are watching? You may have some idea depending on the profile of the organisation in question. But beyond the biggest outfits which command most media scrutiny, transparency is far from the order of the day. There must be merit in each sporting organisation being compelled to carry a simple, clear register of its ultimate beneficial owners and funders in a prominent position on its website. This register to be signed off by the relevant governing body for the sport concerned and drawn up according to a set template that allows comparison across organisations. Yes, the detail would raise questions and prompt further research for those who cared to conduct it, but it would inform your allegiances and help clean up sport’s act.

Get the airbrush out

After two decades in power during which sport has been used as a geopolitical weapon, it’s no surprise that you can find any number of photos of sporting leaders alongside Vladimir Putin. Putting “Putin + ….” [insert name as appropriate] into Google can be a trivial diversion from the grim news out of Ukraine. No surprise that Gianni Infantino brings up a host of images, all smiles. I was bemused, though, when I failed to find any photos of one prominent leader with Putin that I’m sure existed. Which just goes to show that the internet can be airbrushed if you’re prepared to try hard enough. 

Not sitting on the fence

It took thirteen days of war before the Premier League and EFL suspended their Russian broadcast contracts – which are worth only a few million pounds a year apparently. France’s Ligue 1 pulled the plug before a weekend of fixtures, not after. Couldn’t England’s clubs have shown greater urgency in making their small gesture? Contrast this lack of pace with Britain’s junior women’s epee team who, just as the war began, pulled out of a European Championships match against Russia, so cratering their own chances in the competition. This action set in place a domino effect that led to Russia’s withdrawal, to the benefit of other nations but not GB. Selfless. Right.“I believe that in future you will be able to look back on your actions with pride and a clear conscience” British Fencing’s CEO Georgina Usher to the four young GB womenImogen Bulman, Julia Caron, Hannah Lebor and Rachael Lever. Remember the names.

Originally published by Sport Inc and reprinted here with permission.

About Ed Warner

About Ed Warner

Ed Warner is former Chair of UK Athletics and the London 2017 World Athletics Champs. Now the Chair of GB Wheelchair Rugby and the Palace for Life Foundation. He is the author of Sport inc. - why money is the winner in the business of sport.

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