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UNCORKED

Only Content: The changing face of music

by T.A. Cotterell | Jan 13, 2025

Investor’s Notebook

Only Content: The changing face of music

by T.A. Cotterell | Jan 13, 2025

<div class="entry-title-container"><div class="entry-title" style="width: 85%; display: inline-block;">TA Cotterell – TikTok</div><div class="badge-container" style="width: 15%; display: inline-block; text-align: right;"></div></div>

Something’s happened in the world of music; it is now almost impossible for new artists to build visual recognition and their brands. The reason is simple: TikTok, and its algorithm. The critical difference between TikTok and other social media, such as Facebook, is that whereas the latter relies on users to build its own networks […]

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About T.A. Cotterell

TA Cotterell’s psychological thriller, What Alice Knew, was Goldsboro Books’ Book of the Month and described in the Times Literary Supplement as “an intriguing, well-constructed and dramatic debut”.

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